Gush Beauty
Gush beauty is an Indian clean beauty brand creating convenient, no-fuss makeup.
Gush Beauty wanted their website updated to better fit their clean, uncomplicated product lines while maintaining their youthful aesthetic.
My team set out to understand Gush’s main user base and redesign the site from scratch.
My Role
UX Designer
Agency
Nehal Lodha Design Co
Client
Gush Beauty
Year
2023
The Users
Gush’s user base primarily consists of young women with disposable income, living in tier 1 and 2 cities in India. They are looking for clean, cruelty-free and convenient beauty products.
What We Improved
Bundles
The previous website did not encourage users to shop for multiple products. We changed this by adding bundles, routines and sets out into the main scroll with a descriptive card.
Navigate
Gush’s listing pages for each category were difficult to navigate with no featured image or page titles. We added cards and breadcrumbs to help users understand which category they were looking at. Additionally, we grouped products into categories within the 'Shop All’ scroll.
UX Wireframes
