Manetain
Manetain is an Indian haircare brand created by and for curly-haired people looking for a better way to wash, style and maintain their curls.
Redesigning a website for a curly haircare brand.
Approved UI Design
Manetain’s website didn’t reflect the brand’s premium product line or its focus on educating users about the Curly Girl Method.
My team set out to understand Manetain’s user base and redesign the site from scratch.
My Role
UX Designer
Agency
Nehal Lodha Design Co
Client
Manetain
Year
2023
The Users
Manetain’s primary user group is curly-haired Gen Z and Millennial women living in Tier 1 and Tier 2 cities in India.
They are mostly smartphone users looking for low-effort, high-value products for their hair.
How can we improve the design?
After creating personas and mapping the user journey, we concluded that there were three main ways to improve Manetain’s website.
Product Listing
The earlier product listing was disorganized, leading to user frustration. We refined the navigation by separating each colour and material into its own listing, which the user can use filters to search through,
Navigation
We redesigned Manetain’s information architecture to separate products into lifestyle categories such as hair wash, post-wash care, and sleep. This makes it easier to find products meant for specific purposes.
Wireframes & UI
Education
Manetain’s user base often needed guidance on which products would be suitable for their hair type. We ensured that there was educational content on every page.
-
![]()
Homepage
-
![]()
Product Page
-
![]()
Listing Page
-
![]()
Bundle
Final Thoughts
Designing this website gave me insight into the overall design process, including auditing, benchmarking, client presentations and adapting designs for real world users.